Hong Kong’s Swire Properties and Thailand’s City Realty unveil Upper House branded residences in Bangkok
Presented in 2008 under Swire Hotels, the Upper House brand name has actually come to be synonymous with refined style, outstanding service, and understated luxury. Its move into branded homes represents a turning point in the development of the brand name– and a claim of trust in Bangkok’s growing allure as a worldwide luxury center.
Located on the city’s prestigious Wireless Roadway, both freehold residential high rises are within walking distance of five-star hotels, premier shopping destinations, international schools, and consular offices. They will also offer breathtaking sights of Lumphini and Benjakitti parks.
City Dynamic– a 60:40 joint venture between Thai real property developer City Realty and Hong Kong’s Swire Properties– has revealed Upper House Residences Bangkok and The Wireless Residences by Upper House. The start marks the launching of the world’s first Upper House-branded residences, extending the renowned hospitality tag into the world of luxury residence living.
Toby Smith, chief commercial specialist of Swire Hotels, defines the Bangkok task as “a milestone that heralds a new phase” for the label. “It extends Upper House’s award-winning hospitality into residential living and sets the stage for our next stage of global growth,” he includes.
The Wireless Residences by Upper House, a 71-storey high rise with 239 units, will feature interiors by PIA Interior and front-of-house services managed by Upper House.
City Dynamic co-managing director Thomas Woolsey states the partnership builds on Swire Properties’ legacy of landmark residential developments such as Opus Hong Kong and Eden Singapore. “This exciting project offers buyers the chance to own the next masterpiece in Swire’s portfolio,” he says.
With its mix of world-class design, freehold ownership and bespoke hospitality, Upper House Residences Bangkok and The Wireless Residences by Upper House are positioned to redefine luxury lifestyle in the Thai capital– putting a brand-new benchmark for branded houses in Southeast Asia.
Upper House Residences Bangkok will certainly comprise a 52-storey tower with 156 units. Interiors will be designed by BAR Studio, while wellness amenities are going to be created in cooperation with international expert GOCO.
The architecture of the project will be led by Foster + Allies (Thailand) Ltd., while Bangkok-based PLandscape is going to be the landscape developer.
Building and construction is readied to begin in April 2025, with completion targeted for 2030.
Swire Hotels presently runs six Upper House properties across Hong Kong, Mainland China and the United States, including hotels in Hong Kong, Chengdu and Shanghai– the last mentioned 2 rebranded from The Temple Home and The Middle House as part of a combined global brand identity. Five additional Upper House hotels are within development in urban areas all over China and Japan.
